Fornova Sets Sights On Southeast Asia Following Deal With Major Hotel Chain Operator

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Alice Heath

Content Specialist

Fornova Sets Sights On Southeast Asia Following Deal With Major Hotel Chain Operator

Monday, 23 September 2019

Fornova, the global provider for distribution and business intelligence solutions, has entered into the Southeast Asian market for the first time with an agreement to provide its market-leading distribution intelligence solution to every hotel operated by Thailand’s Compass Hospitality.

 

The Bangkok-based hotel chain operates four hotel brands, including Compass and Citrus, in Southeast Asia and various locations throughout the United Kingdom with 5,000+ keys and 50 properties.

 

Fornova’s patented Distribution Intelligence solution provides hotel chains with control over their distribution channels enabling them to maximise net RevPAR on every room, every time and protect their rate parity.

 

Fornova’s CEO, Dori Stein, said: “Like us, Compass Hospitality is a young, dynamic and ambitious company. We are delighted to be working with the company following a successful trial period in which the benefits of Fornova Distribution Intelligence were clear. Initial tests yielded a 145% incremental increase in Room Nights throughout this period. We look forward to working with Compass to further support their distribution management.”

 

Fornova is the only hospitality business distribution intelligence solution provider that has corporate agreements with the majority of the world’s top 10 largest hotel chains, as well as the biggest global OTAs while also serving hundreds of smaller brands and independent hotels. Using its patented VisualScan technology, it monitors over 75 thousand websites and conducts 1.25 billion price comparisons every month.

 

Compass Hospitality’s Corporate General Manager, Digital Marketing, Rabin Kumar Gupta, said: “We’re proud to be the first hotel chain in Southeast Asia to be using Fornova’s technology. We want our operations to be as efficient and as effective as they can be, and automation is a key part of that. We looked at several providers and found that Fornova has the data accuracy and excellent customer service that we needed. We are not a client; we are a partner and that’s important to us.

 

“Our hospitality world is dynamic – there are lots of constantly moving pieces. Fornova’s solution not only gives us greater control over that but it also expands our view of what’s happening in the hospitality sector from Thailand to the world so that we can better monitor and benchmark activity.”